all of the following are limitations of the bcg matrix except

ĭramatic changes in the business environment, such as the oil shocks of the 70s, required more sophisticated approaches to systems of management. In long range planning, the future is predicted through extrapolation of historical growth. For example, when Rich wrote his textbook on forest products marketing, he referred to long range planning and business strategy. In the 1960s, fast-growing demand caused companies to extend their planning horizon beyond an annual basis, making long-range planning necessary. Strategic planning evolved from the process of annual budget planning in the 1950s. 4.1 The Concept of Strategy 4.1.1 Historical Development of Strategic Planning According to Webster’s Dictionary, strategy can be defined as, “the science or art of combining and employing the means of war in planning and directing large military movements and operations” or “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.” Companies use strategy and the process of strategic planning to reach their economic, social, and environmental goals.

The concept of strategy originates with the art of warfare. The logical connections among strategies, structures, and functions as outlined in the Integrated Model of Marketing Planning (IMMP).The interrelationship among product, customer, market area, and core competency decisions.Core competencies as part of marketing strategy.The role of market area choice in marketing strategy and ways to choose market areas.The role of customer choice in marketing strategy and the logic of choosing customers.The role of the product in a marketing strategy and the many aspects of the product that can be used to tailor the strategy.The concept and process of corporate strategic planning.The relationships and differences among corporate, business, and marketing strategy.The meaning of strategy and how the approach to strategy has changed over time.

All of the following are limitations of the bcg matrix except